CNN —Chick-fil-A’s first foray into the chicken sandwich wars was so successful that it’s launching a second entry, marking the first time the chain has altered its well-known fried chicken sandwich.
That sense of urgency comes as competition in the chicken sandwich wars is escalating.
Less than three months ago, chicken chain competitor Popeyes expanded its sandwich selection to permanently include the blackened chicken sandwich.
The seasonal sandwich is the first time Chick-fil-A has experimented with their original fried chicken sandwich recipe.
As both Chick-fil-A and Popeyes venture beyond the basic buttered bun and fried chicken, it will be consumers who will decide who rules the roost in this ever-expanding chicken sandwich market.
Persons:
CNN —, It’s, Popeyes, —, ” Stuart Tracy, Will Herbert, it’s, ” Herbert, “, Josh Jordan, ”, Chick
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